Ebb & Flow Ink: Visual Branding + Graphic Design Studio
New Orleans based calligrapher and graphic designer specializing in wedding stationery and small business branding. Serving clients near and far.

About Jaynie Lighter, Graphic Designer + Visual Branding Expert

Hi, I’m Jaynie!

I’m the visual brand designer and wedding calligrapher behind Ebb & Flow Ink, a one-woman design studio based in eccentric and charming New Orleans that serves clients worldwide.


My designs are deeply inspired by clean typography, cozy textures, free-flowing hand-lettering, and graceful watercolor. There are few things I love more than finding the right font pairing, choosing an emotive color palette, or seamlessly connecting each letter with calligraphy techniques.

I’ve worked with countless brides on custom calligraphy projects and have been featured in many publications such as Martha Stewart Weddings, The Knot Magazine and Style Me Pretty. With almost 10 years of experience in graphic design, I’ve worked with energy companies, non-profits, photographers, interior designers and stationery shops. My intention with each client is to design a distinct, cohesive brand identity that attracts your ideal client, increases your profit, brings you up to your full potential and frees you up to focus on your craft.

When I’m not working with clients, I can usually be found at a nearby coffeeshop sipping a cappuccino with my nose in a good book, or trying to keep up with my husband, our three-year-old daughter Olive and baby boy Walden. My love languages include decorating my home, helping people find their Enneagram type (I’m a 4). I can’t wait to learn more about you!


my ethos

Slow and intentional is more effective than fast and finished

The “why” should always be more powerful than the “what”

More white space is needed in design and in life

A collaborative spirit enhances any project




joy wed
carats & cake
martha stewart weddings
style me pretty
southern weddings magazine
the knot magazine
oh so beautiful paper
snippet & ink
once wed