Ebb & Flow Ink: Visual Branding + Graphic Design Studio
New Orleans based calligrapher and graphic designer specializing in wedding stationery and small business branding. Serving clients near and far.

Brand Strategy Meets Visual Branding

Beautifully designed logos and design elements are only impactful when they accurately represent the soul and mission of your business. In order for your brand identity to fully communicate the value of what you provide, we must fuse brand strategy and design into one core process.





There must be a strong sense of purpose behind every design element.



It’s not just about making a great first impression but a long-lasting one.



To build trust with your audience, your designs must be cohesive on each platform.



I loved everything about working with Ebb & Flow ink. Jaynie knew my brand and was able to create the logo and look that I've imagined. It changed how I feel about my entire brand. Jaynie was super patient, She worked quickly and made sure that I was happy every step of the way. I couldn't recommend working with Jaynie enough.

-Katie Johnson, Rust & Ivory



brand buildout

my most comprehensive visual brand design package

Intentionally built to incorporate in-depth brand strategy and professional design principles, every visual element you need to create a complete brand identity will be crafted inside the Brand Buildout package. After our collaboration, your purposeful visual designs will grow with you as your business expands. I work with a selective number of clients each year to ensure you get my full attention and strategic direction throughout our partnership.

what's included:
2-3 hour brand strategy session
Primary logo design | Alternate logo design
Submark design | Elegant monogram design
Custom pattern, icons, or calligraphy
Custom color palette | Up to two font licenses
Social media profile images
3 collateral designs
Brand manual


inside my design process

say hi

After you fill out my contact form, I will follow up with my investment guide as we schedule a phone consultation call to talk through your business goals and vision for your new visual branding. I will send a proposal after our call for you to approve as we get ready to make our collaboration official!


When you have chosen your ideal visual branding package, I will send a contract and invoice for your deposit as I lock your project into my calendar. You will also receive a short welcome packet and some client homework to complete before we start our project.


This is where we get to have some fun! We will start by uncovering your brand strategy with a strategy session. This will greatly help us as we enter the moodboard creation phase of our project. I will guide you on how to curate images that speak to your ideal client so we can create a moodboard that represents the creative direction of your visual branding.


Now it’s time for me to turn your moodboard and brand strategy into a true-to-you logo design. After I excitedly present the logo concepts to you, we will have up to three revisions to finalize your logo. Then we focus our attention on the other branding elements that are included in your collateral design and beyond.


As we gear up for your big visual brand launch, I will send all of your final files over along with some strategic advice on how to continually implement your visual brand through a custom brand manual. You will have everything you need to make your relaunch a smashing success!

tell me about your project