Ebb & Flow Ink: Visual Branding + Graphic Design Studio
New Orleans based calligrapher and graphic designer specializing in wedding stationery and small business branding. Serving clients near and far.
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Visual Brand: Brooke Casey Weddings

 
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brooke casey weddings

visual brand identity | stationery system | print collateral

As a New Orleans-based wedding planner, Brooke Casey is known for collaborating with brides to help them envision and execute their dream wedding day, no matter their style preference. When you look at her portfolio, you’ll see every aesthetic represented from romantic elegance to traditional charm.

Since Brooke works with a variety of visual styles, she came to me looking for an elevated brand identity that encompassed more of her personality and aesthetic without taking away from the variety of styles her brides are attracted to. She also wanted a more mature, high-end look than the logo design she had prior.

 
 

 
 

“It was such an easy decision choosing Jaynie to brand my business. I had admired her work for months before reaching out to her. I loved everything she created and knew that if I could give her a basic overview of what I was thinking, she would create something even more beautiful than I could have dreamed up. I wanted my brand to feel approachable but still elegant and something I could grow into. She absolutely nailed it!”

-Brooke Casey

 
 

 
 
Since Brooke has a very calming presence, we went with a peaceful color palette of soft blues and muted neutrals. We also chose a serif font that had a boutique feel while still speaking to her down-to-earth brides. We added a foliage detail to her logo to complete the organic look.

Since Brooke has a very calming presence, we went with a peaceful color palette of soft blues and muted neutrals. We also chose a serif font that had a boutique feel while still speaking to her down-to-earth brides. We added a foliage detail to her logo to complete the organic look.

As we began collaborating on her branded moodboard, it was clear that Brooke wanted to showcase more than her brilliant wedding designs. It was also important to highlight how deeply Brooke cared about creating a real, lasting relationship with her brides and the chosen vendors.

As we began collaborating on her branded moodboard, it was clear that Brooke wanted to showcase more than her brilliant wedding designs. It was also important to highlight how deeply Brooke cared about creating a real, lasting relationship with her brides and the chosen vendors.

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After finalizing all of Brooke’s designs, she couldn’t have been more thrilled with the final product! She’s now confident to send people to her website because she knows it is an accurate visual representation of the work she does. The visual branding is unlike anything else she has seen, especially in the New Orleans bridal market, and she is excited to continue making her mark as a wedding planner and expert resource for her brides.

After finalizing all of Brooke’s designs, she couldn’t have been more thrilled with the final product! She’s now confident to send people to her website because she knows it is an accurate visual representation of the work she does. The visual branding is unlike anything else she has seen, especially in the New Orleans bridal market, and she is excited to continue making her mark as a wedding planner and expert resource for her brides.